Promotional Opportunity

One of the reasons why radio advertising has proven to be so effective for advertisers is due in part to creative and fun promotions! Last year around this time, 96.9 Jack FM aired the coolest promotion entitled "Jack's Got Talent" Jack's Talent Explosion- super fun!! Jack FM asked listeners to come into the station and perform their talent on air. Listeners came from all over to participate everyday for 2 weeks straight. Check it out on you tube: http://www.youtube.com/watch?v=Rzx6gHlXmLU (this one is sooooo funny!!)
So how did this benefit an advertiser? Well, Vancouver Film School sponsored the entire promotion. What a perfect fit!!!
VFS had the objective to create top of mind awareness during a time when registrants would typically sign up for enrollement. A creative promotion for a creative school. This was a morning show promotion, so Larry & Willy talked up VFS and gave them tons of on air props and love!
The contest wrapped with a grand finale at the Red Robinson Show Theatre where the winner of the contest was announced. They won a scholarship to VFS - again very cool!
This promotion also won a coveted radio national award to boot!

So the point of this post is to provide an example of effective radio advertising can be more than just 30 sec commercials. Radio advertising campaigns can be a comprehensive strategy including commercials, on line advertising, and creative promotional contest giveaways!
All it takes is a conversation with a radio sales professional aka moi!, and creative brainstorming. So get your umbrellas out coz its time for some brain storming!!!